To drive people to participate we created out-of-home boards that at first glance depict a gun barrel or a bullet, but on second glance is revealed to be a speaker and audio jack.
This visual coincidence drives home the power of music as a weapon against gun violence.
An out of home board would keep track of the number of shootings happening vs the number of people adding their voice to fight gun violence.
ADC Silver | 2016
Chicago Addy Silver | 2016
One Show Bronze Pencil | 2016
D&AD Impact Wood Pencil | 2016
Cannes Shortlist | 2016
AICP Next | 2016
Put The Guns Down by The Twilite Tone ft. Common, King Louie & Lil Herb
SMART PEOPLE GET ESURANCE
Esurance has smart tools and real savings and if you're a smart person, it's the obvious choice.
These spots feature a smart person named Buster Posey of the SF Giants.
The American Red Cross doesn't just want a donation. It wants everyone who helps to see they are having an impact.
With that mindset, we created the Wage Good app, where people could donate money, schedule volunteer time, or find local blood drives in an instant.
With blood donations, the app can even track where your blood goes, showing the direct impact of every drop.
The app keeps track of how often you donate, and sends timely reminders of when it thinks you're able to donate again.
Living in Chicago, I got to take advantage of the Second City Training Center. I took some improv classes then tried “Basic Writing With The Onion.” Throughout the course I got to take a stab at writing headlines myself.
Parents who get the right shoes at the right price get to celebrate a victory of their own.
Thing I learned: You can make a room move apart with a couple of dollys and some extremely talented production designers.
BMO + HAWKS
BMO Harris Bank, proud sponsors and extremely loyal fans of the Chicago Blackhawks. So extreme, that they built an entire bank on an ice rink.
Thing I learned: Hockey players are normal size humans off the ice.
Here lies a collection of my epic New Yorker Comic fails. They failed to impress the New Yorker, but they make me happy.
BMO HARRIS BANK
BMO Harris Bank was relatively new to the Midwest market, so we set out to make a campaign that helped define who they were. Literally.
"Beemo" with both Canadian and Midwest values is here to help everything in the banking world make a little bit more sense, in the friendliest way possible.
Thing I learned: Even "celebrity commercial-acting" cats do whatever they want.
Embassy Suites Hotels offers something that most family friendly hotels do not.
A two-room suite with a door. Not to mention free drinks and snacks every night, and a free made-to-order breakfast in the morning. Embassy Suites makes family travel Pretty Great.
Thing I learned: Shooting in the same place you're sleeping makes for super weird dreams.
DAVE & BUSTERS
That feeling in when your brand new client says "Hey we want a summer campaign!"..."OH... we don't have money to shoot, we'll need to use existing footage"..."OH and we need it in 2 weeks!" ... FAWESOME!
Haier is a brand of small home appliances built for a home in the city. While most big name manufacturers are all about more space and fitting an entire wedding cake inside your fridge, Haier is the opposite. we’re celebrating these smaller streamlined appliances for big city life.
With modern tools to help you find coverage in the modern world, Esurance is a match made in heaven.
Thing I learned: You can find a "Yarn" version of just about anything.